Colin Berenhaut
  • Home
  • About RE365
  • SELLING MADE EASY
  • BUYING MADE FUN
  • INVEST IN OTTAWA
    • Centre Town
    • Kanata
    • Stittsville
    • Manotick
    • The Glebe & Old South Ottawa
    • Byward Market
    • Westboro & Hintonburg
    • Nepean
  • My Listings
  • RLP Team Realty
  • Contact

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Royal LePage Brand
  • ​One of the Largest Networks in the World
  • More than 16,000 Sales Professionals in over 600 locations nationwide
  • Canadian Owned
We’re the Country’s TOP Producers
  • Royal LePage salespeople generate 68% more transactions per salesperson by dollar volume, compared to the average of the rest of the industry
Exposure, Exposure, Communication
  • Royal LePage’s innovative, proprietary technology lets you offer greater market exposure and top-notch customer service.
  • RoyalLePage.ca receives over 2 million visitors/month
  • More than 600 TEAM agents receiving immediate listing notifications
  • 7- Days a week- Live Voice Answering
  • Full Time Administration Staff
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Establish & Manage Expectations
  • Establish Expectations-  Based on known data and up front conversations
  • Manage Expectations-  Through constant contact and communication
Maximize Potential Buyers
  • Price Optimization-  Market Trends, Sold Data, and Current conditions
  • Marketing Plan-  Based on best practices that yield results
  • Communicate-  With Agents: that show property to obtain feedback
  • Communicate-  With You: to modify plan if necessary based on Market and Feedback
  • Maximize Money In Your Pocket
Develop and Maintain Great Relationship
  • For you to refer, I MUST be worthy of referring.
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WHAT WE KNOW- Method of Purchase
​Real Estate Agent or Broker                         88%
New Build- Builder                                            7%
From Previous Owner                                      5%

SOLUTION
  • ​By listing your property on the Ottawa Real Estate Board Multiple Listing System (MLS) over 3000 Real Estate Agents will have direct access to view your property.
WHAT WE KNOW- Where buyers ​found the home they ​purchased
Internet                                                             43%
Real Estate Agent                                           33%
Yard Sign                                                            9%
Friend Relative                                                   6%
Home Builder                                                     4%
Knew the Seller                                                  3%
PRINT                                                                  1%
SOLUTION
  • ​Your property will have a dedicated webpage optimized to increase traffic and will be listed on a minimum of 17 websites
  • Yard sign and directional signs will be placed on and near the property to attract local traffic.
  • Our office will notify all 600 team members immediately upon listing on MLS
  • Agent Open House- agents from all companies will be able to view the home In order to determine suitability for their clients.
  • Public Open House- 2-3 times throughout the listing we will provide the public with an opportunity to view the house.
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WHAT WE KNOW- Value of Website Features
​
(Percentage of buyers who used the Internet and found the feature Very Useful or Somewhat Useful)
                                                                                    VERY        SOMEWHAT
                                                                                 
USEFUL               USEFUL
  • Photos                                                                   83%              14% 
  • Detailed Information about the property         79%              18%
  • Interactive Maps                                                  41%              35%
  • Virtual Tours                                                         40%              34% 
  • Neighborhood Information                                 37%             42% 
  • Pending Sales/Contract Status                          34%             35%
  • Real Estate Agent Contact Information            33%             31%
  • Detailed information about recently sold
           properties                                                               33%            42%
  • Information about upcoming open houses      21%            32% 
  • Videos                                                                     19%            32%
  • Real Estate News or Articles                                 6%            22%  
SOLUTION
  • Full service dedicated website designed with the elements that are valued by Internet users which will maximize effectiveness and sell potential buyers on your property.
  • Statistic generating “back-end” that allows for tracking of visits to the website; providing vital information which will indicate total views, repeat views, and agent/buyer views.
  • For example, a large number of views with no offers or showings may warrant a poor pricing strategy. A minimal number of views may indicate a poor marketing strategy or lack of market demand for the property.

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Initial Meeting
  • Discuss needs and expectations
  • Answer questions
  • Tour home and provide preparation suggestions
  • Review Market conditions and provide comparable (CMA)
Second Meeting
  • Develop and Review Marketing & Pricing Strategy
  • Sign all paperwork
  • Take Measurements
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  1.  Staging Consultation
  2.  Photography
  3.  Cleaner
  4.  Agent Open House (Thursday)
  5.  Open House (Saturday/Sunday)
  6.  ​Property Showings
  7.  Offers
  8.  ​SOLD
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Financial Considerations When Selling Your Home

SELLING PRICE OF YOUR HOME  $ __________________

UPFRONT EXPENSES (-)
  • Renovations or Updates                 $ __________________
  • Initial Staging Consultation              No Charge- FREE with my services
  • Additional Staging Costs                $ __________________
  • Professional Photography                No Charge- FREE with my services
  • Professional Cleaners:
           Pre-Agent Open House                      No Charge- FREE with my services

CLOSING COSTS (-)
Agent’s Commission Fee                 $ ___________________
Legal Fees                                          $ ___________________

OTHER (-)
Mortgage Payout                               $ ___________________
Mortgage Penalty                              $ ___________________

TOTAL NET (=)                                    $ ___________________
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  • Home
  • About RE365
  • SELLING MADE EASY
  • BUYING MADE FUN
  • INVEST IN OTTAWA
    • Centre Town
    • Kanata
    • Stittsville
    • Manotick
    • The Glebe & Old South Ottawa
    • Byward Market
    • Westboro & Hintonburg
    • Nepean
  • My Listings
  • RLP Team Realty
  • Contact