Royal LePage Brand

• ​One of the Largest Networks in the World
• More than 16,000 Sales Professionals in over 600 locations nationwide
• Canadian Owned

We’re the Country’s TOP Producers

• Royal LePage salespeople generate 68% more transactions per salesperson by dollar volume, compared to the average of the rest of the industry

Exposure, Exposure, Communication

• Royal LePage’s innovative, proprietary technology lets you offer greater market exposure and top-notch customer service.
• RoyalLePage.ca receives over 2 million visitors/month
• More than 600 TEAM agents receiving immediate listing notifications
• 7- Days a week- Live Voice Answering
• Full Time Administration Staff

Establish & Manage Expectations

• Establish Expectations-  Based on known data and up front conversations
• Manage Expectations-  Through constant contact and communication

Maximize Potential Buyers

• Price Optimization-  Market Trends, Sold Data, and Current conditions
• Marketing Plan-  Based on best practices that yield results
• Communicate-  With Agents: that show property to obtain feedback
• Communicate-  With You: to modify plan if necessary based on Market and Feedback
• Maximize Money In Your Pocket

Develop and Maintain Great Relationship

• For you to refer, I MUST be worthy of referring.

WHAT WE KNOW- Method of Purchase
​Real Estate Agent or Broker                         88%
New Build- Builder                                            7%
From Previous Owner                                      5%

SOLUTION

• ​By listing your property on the Ottawa Real Estate Board Multiple Listing System (MLS) over 3000 Real Estate Agents will have direct access to view your property.

WHAT WE KNOW- Where buyers ​found the home they ​purchased
Internet                                                             43%
Real Estate Agent                                           33%
Yard Sign                                                            9%
Friend Relative                                                   6%
Home Builder                                                     4%
Knew the Seller                                                  3%
PRINT                                                                  1%

SOLUTION

• ​Your property will have a dedicated webpage optimized to increase traffic and will be listed on a minimum of 17 websites
• Yard sign and directional signs will be placed on and near the property to attract local traffic.
• Our office will notify all 600 team members immediately upon listing on MLS
• Agent Open House- agents from all companies will be able to view the home In order to determine suitability for their clients.
• Public Open House- 2-3 times throughout the listing we will provide the public with an opportunity to view the house.

​

WHAT WE KNOW- Value of Website Features
​(Percentage of buyers who used the Internet and found the feature Very Useful or Somewhat Useful)
                                                                                    VERY        SOMEWHAT
                                                                                 USEFUL               USEFUL

• Photos                                                                   83%              14% 
• Detailed Information about the property         79%              18%
• Interactive Maps                                                  41%              35%
• Virtual Tours                                                         40%              34% 
• Neighborhood Information                                 37%             42% 
• Pending Sales/Contract Status                          34%             35%
• Real Estate Agent Contact Information            33%             31%
• Detailed information about recently sold

           properties                                                               33%            42%

• Information about upcoming open houses      21%            32% 
• Videos                                                                     19%            32%
• Real Estate News or Articles                                 6%            22%  

SOLUTION

• Full service dedicated website designed with the elements that are valued by Internet users which will maximize effectiveness and sell potential buyers on your property.
  
• Statistic generating “back-end” that allows for tracking of visits to the website; providing vital information which will indicate total views, repeat views, and agent/buyer views.
  
• For example, a large number of views with no offers or showings may warrant a poor pricing strategy. A minimal number of views may indicate a poor marketing strategy or lack of market demand for the property.

Initial Meeting

• Discuss needs and expectations
• Answer questions
• Tour home and provide preparation suggestions
• Review Market conditions and provide comparable (CMA)

Second Meeting

• Develop and Review Marketing & Pricing Strategy
• Sign all paperwork
• Take Measurements

​

1.  Staging Consultation
2.  Photography
3.  Cleaner
4.  Agent Open House (Thursday)
5.  Open House (Saturday/Sunday)
6.  ​Property Showings
7.  Offers
8.  ​SOLD

Financial Considerations When Selling Your Home

SELLING PRICE OF YOUR HOME  $ __________________

UPFRONT EXPENSES (-)

• Renovations or Updates                 $ __________________
• Initial Staging Consultation              No Charge- FREE with my services
• Additional Staging Costs                $ __________________
• Professional Photography                No Charge- FREE with my services
• Professional Cleaners:

           Pre-Agent Open House                      No Charge- FREE with my services

CLOSING COSTS (-)
Agent’s Commission Fee                 $ ___________________
Legal Fees                                          $ ___________________

OTHER (-)
Mortgage Payout                               $ ___________________
Mortgage Penalty                              $ ___________________

TOTAL NET (=)                                    $ ___________________